PANTA RHEI - An ancient Greek saying by
the philosopher Heraclitus, meaning "everything
flows." This fashion editorial is a critical
reflection on how we perceive and handle
time today. Constantly on the run, caught
up in a hundred what-if scenarios about
the future, we lose our ability to be present.
Naomi Tarazi‘s dresses, inspired by the
organic shapes of nature and flowers,
embody this concept - playing into the
theme of transience, both of nature and
of the human being. The floral symbol
at the heart of this editorial is an appeal
to the viewer: appreciate the present,
because tomorrow the flowers may have
wilted. Who will I be tomorrow? What
feeling or experience from today do I want
to carry into tomorrow? And what am I
ready to let go of?
CREDITS
Produced by nusual studio.
EP Jona Kleine
CD Etienne Crovato
Cinematographer Leander Sparla
Additional Camera Lilith Preißinger
Model Anouk Li via Tigers Mgmt
Postproduction by nusual studio.